Furla: The Creative Hub
A hub for creativity, production, research, experimentation and education, Furla Progetto Italia is Furla’s new complex located in the heart of the Chianti area, at Tavernelle Val di Pesa (Florence), where Effeuno S.r.l., the manufacturing platform that Furla acquired in 2018, is already located. Spanning over a surface of 43,000-square-meter, of which 18,200 mq built, Furla Progetto Italia, conceived by studio Geza, winner in 2019 and in 2017 of the American Architecture Prize (Architectural Design / Industrial Buildings category) and of the Architizer A+Awards Prize (Glazing Systems & Product category). creates a new, innovative and harmonious relationship between industrial architecture and nature, resulting in an environment celebrating individuals’ well being in the workspace. Furla dialogued with the international architecture magazine THE PLAN with the aim of capturing the essence of its new headquarters in Tavarnelle Val di Pesa not only from an architectural point of view, but also with a critical spirit and an utmost attention to the values of sustainability, craftsmanship and beauty. Entrusted to the words of Giovanna Furlanetto, GEZA Architettura, and the architecture critic Valerio Paolo Mosco, the book flanks the textual narrative with an important narration in images by Fernando Guerra.
Cliente: The Plan, Furla
Brief: storyboard creativo, direzione fotografia e del girato
Effects & Materials: sound effetcs, drone, rollerblade motion camera